Master Data Management for Brenntag: Driving Global Data Excellence

Overview

Brenntag, a global leader in chemical and ingredient distribution, manages thousands of products and customers across multiple regions. The company faced challenges with fragmented data silos, inconsistent product information, and a lack of unified visibility across ERP and CRM systems.

Partnering with ProV International, Brenntag implemented a robust Master Data Management (MDM) framework that harmonized critical business data, improved compliance, and enhanced operational efficiency.

Challenges

• Multiple ERP and CRM platforms created data duplication and inconsistencies
• Customer and supplier data were often out of sync, causing billing and delivery errors
• Lack of standardized product information limited real-time analytics and compliance reporting
• Teams spent excessive time reconciling records, increasing operational costs

Our Approach

ProV International designed a comprehensive MDM solution that aligned people, processes, and technology across global operations.

Key Actions

• Discovery & Assessment: Conducted a detailed audit of existing data sources and governance gaps
• Centralized MDM Platform: Deployed an integrated data management system connecting ERP and CRM tools
• Data Quality & Cleansing: Standardized naming conventions, removed duplicate entries, and enriched incomplete records
• Governance Model: Defined ownership roles, approval workflows, and monitoring mechanisms
• AI-Driven Anomaly Detection: Integrated machine learning models to proactively identify and resolve data discrepancies

Results & Business Impact

• 95% Reduction in Duplicate Records and a 40% improvement in data completeness
• Single Source of Truth established across global customer, supplier, and product data
• Simplified Regulatory Compliance for REACH, GHS, and other reporting standards
• 30% Reduction in Manual Effort for data reconciliation, improving operational efficiency
• Faster Decision-Making enabled through real-time analytics and trusted insights

Outcome

Through strategic Master Data Management, Brenntag transformed its global data landscape into a unified and intelligent ecosystem. With ProV's expertise, the organization now leverages its data as a strategic business asset that drives growth, reduces risk, and improves customer satisfaction.