Business Challenge

The world’s largest manufacturer of inks and pigments needed to consolidate its worldwide CRM practices. It needed a CRM solution that could easily tap into its existing customer and employee data, which was stored in internal systems and distributed globally. This was the first challenge: to configure a new CRM system and integrate it with various ERP systems. The second challenge was to analyze the client’s existing CRM practices and to map them to the new system so that requirements and usage would conform to separate business practices for different divisions in various parts of the world.

ProV’s Solution

ProV approached the project in stages. The first stage was to assess system and software requirements, and to create new system and design specifications for the consolidation. Much of this work was done on site. Separate development stages, such as configuration, coding and testing, were performed off site in India and the United States. Because of ProV’s considerable experience with CRM systems, our engineers were able to modify the client’s legacy applications so that they conformed to accepted best practices for customer, contacts, products, sales, call reporting, campaign and leads management.

Results

ProV’s adaptation of the client’s existing software to best CRM practices made its sales far more productive. Because of universal data access as well as a single CRM solution, the client was able to increase call and campaign efficiency. In addition, it reduced unnecessary duplicated effort and saved countless hours of work-around.